Within the framework of the presentation of the report 'Childhood, adolescence and digital well-being: an approach based on health, coexistence and social responsibility', which was carried out last Friday, June 12 at the Palau Macaya facilities and which has been developed by UNICEF Spain, the University of Santiago de Compostela, the Official College of Computer Engineering of Catalonia and Red.es, UNICEF has presented a new awareness campaign to demand a safe algorithm for children and adolescents. Therefore, UNICEF has shared that the challenge is to bring the new awareness campaign to the Mobile World Congress 2027 to be able to demand responsibilities from the organizations that design the current algorithms and to encourage boys and girls to have their own space within the event. To do this, UNICEF has launched a collection of signatures of support and has requested the collaboration of institutions, companies, entities and citizens.
Specifically, the new awareness campaign raises five key points: ensuring that algorithms do not encourage the consumption of online content that is harmful to physical or mental health, reducing and limiting screen addiction caused by infinite scrolling, autoplay and the design of applications, protecting the privacy and intimacy of children and adolescents within the digital world, ensuring age verification and the generation of appropriate content, and demanding that organizations assume responsibility for designing their products and services. The new awareness campaign was born in the face of an overwhelming reality, where 92.5% of boys and girls are present on social networks, 1 in 5 spends more than five hours a day on social networks on weekends, 6 in 10 talk to strangers over the Internet, 25% of boys and girls have received erotic messages, and 6 in 10 do not want to be glued to their mobile phone.
For more information, you can consult the official website of the new awareness campaign.