FRom Betahaus, coworking space promoter of the campaign, claim that "they have always believed that working from a coworking was not a low-cost alternative to have an office." On the contrary, they advocate that "it is the best way to redefine your home, to connect with the world around you and change your life".
So they created the campaign "Redefine your home", in collaboration with other coworking spaces. The campaign is based on a video that, with a positive tone, emphasizes the advantages of joining a coworking space.